I am a born and bred South African, having grown up and been educated there. I attended the University of Cape Town, graduating with a Bachelor of Arts degree, majoring in History and English Literature. I started my career at an online gaming company called ForwardSLASH, working in the call center. I then moved up in the marketing department, creating retention and brand promotions, communications plans and other marketing tactics.
I then moved to London in the UK and worked there for a few companies ranging from a TV shopping network called sit-up channels to a ecommerce marketing agency called Digivate before traveling to the United States with my husband who was transferred to New Jersey by his company, a travel agency called Flight Center.
I have been living and working in New Jersey for over 10 years, working in a range of industries, from publishing companies like Nintendo of America to retail stores like Century 21 Stores, headquartered in New York City. My last few roles have been in the financial industry with a 2 year stint at New York Life Insurance Company to Jackson Hewitt Tax Services.
I have recently started working at Ryder System Inc, a company that specializes in fleet management, supply chain management, and dedicated transportation management, as a marketing automation manager.
I am a highly skilled online marketer specializing in email marketing, with extensive experience in email production, strategy, audience segmentation & analysis as well as developing email testing strategies.
Strengths include strategic email planning & production as well as leveraging analytical insights to improve consumer engagement.
Industries include eCommerce, Gaming, and Retail, Financial Services as well as Agency side experience.
I am looking for an opportunity to work with a team that runs on clear communication. I would preferably like a role where I am free to work remotely at any location on a permanent basis.
I want to align myself with a company I believe in and where I can create positive change.
I am always looking to learn more and am open to taking on challenging projects.