Project 4 - Ryder System
Ryder System
- Lead generation is through PPC and SEO driving traffic to landing pages and gathering leads through forms.
- I created these forms and landing pages and ensured that leads were tracking correctly through from Eloqua into Salesforce.
- I worked in Optimizely to do A/B and multivariate testing of landing pages to improve lead generation and tracking efforts.
Various hidden fields captured Salesforce ID for campaign attribution as well as Google UTM parameters, amongst others.
Various hidden fields captured Salesforce ID for campaign attribution as well as Google UTM parameters, amongst others.
Integration between Eloqua into Salesforce capturing leads and contacts, checking for and updating missing fields.
Integration between Eloqua into Salesforce capturing leads and contacts, checking for and updating missing fields.
